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Midnight Plum features a bleach-free formula designed specifically for brunettes, delivering a deep, velvety mix of rich purple and red tones with long-lasting vibrancy.
August 28, 2025
By: Lianna Albrizio
Associate Editor
Developlus-owned Splat’s Midnight Plum shade has been named a finalist in the 2025 CEW Beauty Awards for Best Hair Color – among the industry’s most prestigious honors recognizing innovation and excellence. “We’re honored to see Midnight Plum recognized among the industry’s best,” said Jeanne Nicodemus, CEO of Developlus. “This shade represents our commitment to creating colors for all who are pushing the boundaries of at-home hair color while ensuring our ...
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